Mark completed his undergraduate studies at California State University, Chico in 2010 graduating with a double major in Human Resource Information Management and Project Management. He then went on to attend graduate school, receiving his Masters in Business Administration (MBA) from California State University, Chico in 2014. After graduating, Mark worked as a consultant with several multinational corporations, most notably Facebook and KPMG. In addition to his education and career in business, Mark has over 20 years of experience working in the legal field as a paralegal, digital marketing manager, and Certified Estate Planner (CEP). In his role as a CEP, Mark is able to leverage his business acumen, along with experience in the legal field, to assist clients in planning for their future. Working with licensed attorneys and a qualified estate planning team, he offers a unique knowledge of the financial, legal, and tax aspects of estate planning.
Law Offices of Lawrence A. Puritz 2017 to present
Digital Marketing Manager
- Designed and maintained the firm website, landing pages for PPC campaigns, and all display advertising.
- Increased new client acquisition by 60% while lowering costs utilizing PPC and SEO strategies
- Brought the firms SEO in house and achieved top of page website position in a highly competitive market.
- Aligned marketing strategies, PPC, SEO, and social media to drive new client leads and achieve performance objectives.
- Account management on ad platforms for pay per click (PPC) media such as Google AdWords, Bings Ads, Facebook Ads, etc.
- Implemented critical KPI's such as CTR, CPC, and ROI metrics to eliminate wasted ad spend.
- Managed advertising budget as well as allocation.
- Analyzed campaign performance and translated quantitative and qualitative data into recommendations and plans for improving campaign strategy.
Educational Testing Service (ETS) through Adecco 2017
Project Coordinator
- Standardized Testing Program K-12 (CAASPP)
- Facilitated meetings between the California Department of Education (CDE) and Education Testing Services (ETS)
- Tasked with creating summative reports to document system function and enhancement requests made by CDE
- Assigned and tracked the progress of Action Items
- Software Testing (UAT and OT)
- Product Management (CAASPP)
KPMG 2013 to 2014
Technology Enablement Advisory Associate
- Functional analyst on a $160 million dollar systems integration project for the State of Hawaii’s transition to compliance with regulations set forth in the Affordable Care Act
- Member of project management team tasked with maintaining schedule, resources, and budget
- Lead associate in charge of identifying, tracking, and documenting defects
- Application life cycle management in (HP ALM)
- Requirements management, business process definition, process testing, internal controls, project communications, training, and organizational change management.
- Collaborated on the design of various Interface Control Documents (IDC) requiring an extensive understanding of complex system interdependencies.
- Quality assurance for module design documentation, models, and specifications documents
- Created visual representations of processes and work flows (Wireframes, Visio)
- Monitored compliance to requirements set forth in Service Level Agreements (SLA’s)
Facebook (through Milestone Technologies) 2012
Help Desk (Level 3) Support Specialist
- Information services and infrastructure support for Facebook
- Application support; Salesforce, Workday, Facebook Recruiting Tool (proprietary)
- Functioned as Salesforce admin providing manageable solutions to complex issues
- Beta tested applications and/or system enhancements prior to roll out
- Issue identification, triage, and ticket creation in ATLAS
Law Offices of Lawrence A. Puritz 1999 to 2007
Paralegal/Case Manager
- Client and case management
- Utilized problem solving and critical thinking skills to evaluate potential clients cases
- Discovery (propounding and authoring responses)
- Demonstrated exemplary writing skills in professional correspondence and legal writing
- Summary and evaluation of medical bills and records for demand package preparation
- Lien negotiation on behalf of clients with; hospitals, private practices, Medicare, and insurance providers
EDUCATION
California State University Chico 2007 to 2013
Masters in Business Administration (MBA)
Bachelor of Science, Human Resource Management (HR)
Bachelor of Science, Project Management (PMGT)
Butte College 2006
Associate’s of Arts, Social and Behavioral Studies
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